Frequently Asked Questions


 

Becoming a Host Partner

Register to Host a Screening

Screening Information

Marketing and Post-Screening Follow Up

 

Becoming a Host Partner

Who can host a screening?

ART21 encourages a wide variety of host partners including: schools (K–12 and universities); libraries; museums; non-profit organizations; galleries; alternative art/cultural spaces; community centers; and more. Individuals who wish to host a screening will need to work with a venue. All events must be free, advertised, and open to the public.

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Can individuals host a screening?

Yes, individuals can host a screening as long as they partner with a venue (e.g a café or restaurant, etc.) and make the event free and open to the public.

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What does it cost to host a screening?

There is no cost to be an ART21 Access '14 host partner. All partners will receive a free ART21 screening toolkit (DVD, marketing materials, screening guide). As a host partner, you agree to cover any costs related to hosting an event in your venue.

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What is a public screening?

A public screening, under the ART21 Access '14 guidelines, is an event that is made free and open to the public, and advertised as such. All Access '14 events must:

  1. Be free of cost to participants
  2. Have the intention to gather more than 12 people to view a film
  3. Be universally accessible—meaning that venues are equipped for those with disabilities (a requirement by our funders)
  4. Be advertised and open to the general public

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What kind of events and screenings cannot be part of ART21 Access '14?

Event types that do not qualify for Access '14 include:

  1. A screening in a private space (e.g. your home) that is not open to the public (Events in public spaces such as a garage or outdoor theater—and are marketed towards the public—are acceptable as a public screening)
  2. A single loop of an artists’ ART21 film in a museum setting (materials must be licensed when used for this purpose)

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What are examples of successful pre- and post- screening activities?

Museums and cultural institutions often report success with screening an ART21 film as a public event scheduled as part of related programming for an ongoing exhibition. Successful pairings of ART21 films and exhibitions have included: Screening a film that features an artist whose work is in the exhibition; or screening a film whose thematic ideas relate to an exhibition’s theme.

Community centers often invite a guest speaker (e.g a local artist, curator, art historian, educator, etc.) to lead a pre- or post-screening discussion. Successful discussion topics have included: artistic processes; artists and the art market; and the role of the artist in contemporary society.

Educational entities use ART21 films to introduce contemporary art in a variety of classroom and community settings. ART21 films present artists as role models for creative thinking and can be used across disciplines. Educators have developed lesson plans in science, language arts, history, and literature, among other subject areas, using ART21’s episode themes as a broad foundation.

Individuals often host screening events in partnership with a local coffee house, restaurant, or gallery. Successful events have included informal book-club style discussions and tie-ins with local or regional activities such as gallery crawls, art classes, and cultural festivals.

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As an ART21 Access '14 host partner, can I host a screening of any ART21 film?

Access '14 allows host partners free access to ART21 Art in the Twenty-First Century Season 7. Screenings of films from Art in the Twenty-First Century Seasons 1–6, ART21 New York Close Up, ART21 Exclusive, ART21 William Kentridge: Anything Is Possible and other ART21 series would require a modest licensing fee.

To screen materials other than Art in the Twenty-First Century Season 7, please see Licensing and Reproduction.

If you wish to show an ART21 artist profile as part of an exhibition and not just a one-time screening event, please see Artist Profiles for Exhibitions.

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Do I have to return the DVDs?

If there is a public library affiliated with your town, school, or museum, then ART21 DVDs may be placed there as part of the library's permanent collection. We ask that you provide ART21 (via email to the ART21 Access Programs Coordinator at nechama [AT] art21.org) with information on where the DVDs are permanently placed.

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How can I view the films at home with friends?

Private viewings of episodes from ART21 Art in the Twenty-First Century Season 7 may be viewed:

  1. On television during broadcast on PBS [U.S. only]
  2. Online via ad-supported streams on Art21.org, PBS Video, and PBS Video apps (iOS, AppleTV, Roku, and XBOX 360) beginning the day after each episode's television broadcast [U.S. only]

Viewers outside of the United States may contact their local stations for broadcast information about Art in the Twenty-First Century Season 7. For a list of our international distributors, please see International Distribution.

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Register to Host a Screening

How do I sign up to host a screening event?

Visit Host a Screening to access the online registration form.

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When does registration open and what is the registration cut-off date?

Registration opens April 23, 2014.

Registration cut-off dates are as follows:

  • August 31, 2014 for October 2014 screenings
  • October 15, 2014 for November 2014 screenings
  • November 15, 2014 for December 2014 screenings

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What is the timeframe to present a screening(s)?

October 3–December 15, 2014.

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When I register, do I have to know the exact date for my screening(s)?

At minimum, you will need to provide the month during which you plan to screen the film(s).

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Can I change my screening date after I register?

Yes, you can change the screening date after you register, as long as it falls within the October 3–December 15, 2014 screening timeframe.

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After I register and order the ART21 episode(s) when can I expect to receive my screening tool kit (the film(s), press release, posters, postcards, etc.) in the mail?

Digital resources are available immediately upon registration. The username and password to gain access to press images will be included in the automatic email confirmation after you submit the online registration.

DVDs and marketing materials are sent 2–3 weeks before your screening date.

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Screening Information

What are ART21’s recommendations for pre- or post-screening activities?

Screening and Educator’s Guides provide information on the artists featured in each episode and contain suggestions on various activities and discussion topics that coincide with each film. Please visit Participant Resources to access free downloads of these materials.

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Is there a place where I can preview the episode I ordered?

Registered host partners can request to preview films online in August 2014 by emailing the ART21 Access Programs Coordinator at nechama [AT] art21.org.

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Marketing and Post-Screening Follow Up

Will ART21 help me promote my event?

When a screening date is confirmed, ART21 will include your event in the Find a Screening listings.

Due to the volume of screenings, ART21 is unable to share or announce individual events via its social media platforms. However, ART21 may include your event(s) in digest format, along with other events, across its social media platforms.

Host partners are invited to use their own social media platforms to share photos, stories, and other related materials using #Art21Access.

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Where can I gain access to press images, the ART21 logo, and other supplementary marketing materials?

See Participant Resources.

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How can I share any photos or feedback taken during my screening with ART21?

We welcome you to share your photos, stories, and other related materials across social media using #Art21Access.

Please also feel free to send information about your screening event(s) to nechama [AT] art21.org

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Will my venue be listed in the ‘Find a Screening’ listings?

Yes. We will need the name of your venue, location, the episode(s) you ordered and the date and time at which you will host your screening event(s). This information must be filled out in the online registration application.

Please note that we will not be able to include your event(s) if you do not provide this required information.

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Any further questions or concerns? Please send your inquiry to ART21 Access Programs Coordinator, Nechama Winston, at nechama [AT] art21.org