"Words are just a way we communicate. Images are a way we communicate. And I couldn't figure out why they had to be in different baskets."
"One of the things I was concerned about was that they should be distinctly different. It’s very easy to, say, choose four shapes and have them all be different: one’s a triangle, one’s a square, one’s a circle, and one’s a parallelogram. But when you have to design 144 shapes that are instantly different from one another, it’s a lot harder than you think."