"Often when you're in the process of realizing an image, it's going somewhere else. If that tangent starts going off in a place that feels more exciting, that's what I go with."
"Classic Hollywood- standard Hollywood- is you enter the cinema, you lose yourself, and you exit. What we do- you’re going in and out- it’s your entrance, your exit. There’s complete absorption and then there’s rejection of absorption. That’s what we’re trying to do- to reflect back onto you."
- Alexander Birchler