"My approach tends to be from experiments. I need the challenge. If I know how to do something well, there's no need to do it all the time because it becomes a little monotonous. So I like to find a challenge."
"Classic Hollywood- standard Hollywood- is you enter the cinema, you lose yourself, and you exit. What we do- you’re going in and out- it’s your entrance, your exit. There’s complete absorption and then there’s rejection of absorption. That’s what we’re trying to do- to reflect back onto you."
- Alexander Birchler