"Words are just a way we communicate. Images are a way we communicate. And I couldn't figure out why they had to be in different baskets."
"Classic Hollywood- standard Hollywood- is you enter the cinema, you lose yourself, and you exit. What we do- you’re going in and out- it’s your entrance, your exit. There’s complete absorption and then there’s rejection of absorption. That’s what we’re trying to do- to reflect back onto you."
- Alexander Birchler