"Purple Cross" (2004)

"Purple Cross," 2004
Electronic LED sign. Installation view: Galerie Yvon Lambert, Paris.
Text: "Blur” from “MIDDLE EARTH” by Henri Cole. Copyright © 2003 by Henri Cole, used by/reprinted with permission of Farrar, Straus and Giroux, LLC. Photo by Attilio Maranzano, © 2007 Jenny Holzer, member Artist Rights Society (ARS), New York.

"The big installations not only include the creation or choice of the text, but they also have much to do with filling the space and programming the electronics. That programming includes pauses, flashes, phrasing, and more. I really like the programming aspect. I was a typesetter, and typesetting is not unlike programming. You have to make text correct, complete, and pretty- and fitted. The presentation needs to make sense with the content and then needs to engage people."

- Jenny Holzer