"Words are just a way we communicate. Images are a way we communicate. And I couldn't figure out why they had to be in different baskets."
"I think my idea is this: not so much structure that it’s inhibiting or that there’s no wiggle room, but not so loose that it could be anything. I guess it’s like a corral around your idea, a corral that you can move—but not too much. And it’s that limited movement that promotes creativity."