"Art making is a form of alchemy, in a way, because you are trying…to make gold from nothing. When it works very well is when you manage to turn the ordinary into the extraordinary."
"If somebody actually just walks up to you and says, ‘Hey, do you want to do something out of the ordinary?’ there might be a little reluctance at first. But deep down, you want to do it. It’s adventure. That’s what brings people in front of the camera. I also feel that when you’re in your own environment that’s where you experiment, where you do all kinds of crazy stuff. So I thought, ‘Okay, let’s just see what happens if I allow that to unfold.’"
- Oliver Herring