"Often when you're in the process of realizing an image, it's going somewhere else. If that tangent starts going off in a place that feels more exciting, that's what I go with."
"Most of the time I have no idea who, how many, will show up, what gender or race, what expectations. The hardest thing is to work on a level of trust, especially with strangers. There is a level of expectation that can be very hard to meet. The premise is to make a video but that can mean a lot of different things."
- Oliver Herring