"Art making is a form of alchemy, in a way, because you are trying…to make gold from nothing. When it works very well is when you manage to turn the ordinary into the extraordinary."
"Most of the time I have no idea who, how many, will show up, what gender or race, what expectations. The hardest thing is to work on a level of trust, especially with strangers. There is a level of expectation that can be very hard to meet. The premise is to make a video but that can mean a lot of different things."
- Oliver Herring