"My approach tends to be from experiments. I need the challenge. If I know how to do something well, there's no need to do it all the time because it becomes a little monotonous. So I like to find a challenge."
"It seems like something that I myself experience, and I imagine it’s something we all experience, seeing how we live in a world that is defined by perceptual overload...thinking of TV and advertising and the many, many ways that technology penetrates our lives."
- Paul Pfeiffer