If you happen to be in Times Square at 11:57PM anytime in January, please look up. Because every night in January, for three very precious minutes, Times Square Arts & the Times Square Advertising Coalition will be presenting the work of New York Close Up project artist Laleh Khorramian in the mother of all multi-channel video screenings. They’ll be excerpting Laleh’s decidedly non-advertising animation Water Panics in the Sea (2011) on an obscene number of screens. (That film was also featured in her first New York Close Up espisode, Laleh Khorramian’s Epic Animations.)
Laleh’s film is kicking off the 2014 season of Midnight Moment, which in the words of their website is “the largest coordinated effort in history by the sign operators in Times Square to display synchronized, cutting-edge creative content on electronic billboards and newspaper kiosks throughout Times Square every night.” Talk about exposure . . . .