Art21 provides a customizable press release for our Access screening participants as a way to contribute to each individual's publicity initiatives.
Organizers may use the provided text in its entirety or adapt it however they see fit. For the convenience of our participants, all event-specific information is marked in red.
Please feel free to copy and paste the text directly from the below. Alternatively, the press release is also available to download in the following formats:
[NAME OF ORGANIZATION] HOSTS EXCLUSIVE EVENT
FEATURING A SCREENING OF [EPISODE TITLE] FROM THE
PEABODY AWARD-WINNING DOCUMENTARY SERIES
ART IN THE TWENTY-FIRST CENTURY
ART21 PARTNERS WITH ORGANIZATIONS WORLDWIDE TO HOST EVENTS
CELEBRATING 'ACCESS 100 ARTISTS'
[CITY, STATE] — [DATE] — [NAME OF INSTITUTION, BRIEF DESCRIPTION OF INSTITUTION], in partnership with Art21 as part of its Access 100 Artists initiative, presents an exclusive screening of episodes from Art in the Twenty-First Century, the only prime time national television series focused exclusively on contemporary art, on [DATE] at [LOCATION]. The event features [DESCRIBE EVENT DETAILS]. This event is free and open to the public.
Art21 Access 100 Artists is an international screening initiative created to increase knowledge of contemporary art, ignite dialogue, and inspire creative thinking through hundreds of public screenings and events that tailor the ideas presented in series to the interests and concerns of local audiences. Through in-depth profiles and interviews, the Art in the Twenty-First Century series reveals the inspiration, vision and techniques behind the creative works of some of today's most thought-provoking artists. Art21 Access 100 Artists celebrates a milestone of 100 artists featured throughout six seasons of the Art in the Twenty-First Century series.
"Art21 Access 100 Artists provides an opportunity for organizations around the country and the world to experience a central goal of Art21—dialogue inspired by contemporary art and the ideas it expresses," said Susan Sollins, Executive Producer of Art21. "We hope that participating organizations find ways to best utilize the Art21 materials for their respective communities and that audiences will take full advantage of the events in their area and discover the life-changing potential of viewing creative role models at work. Our goal is that these events spark new conversations, and expose all kinds of viewers to the important work of the artists profiled in the series."
Art21 Access 100 Artists events are presented in partnership with the Arts Business Council, Emerging Leaders of New York Arts, National Guild for Community Arts Education, and the YMCA. An updated list of Art21 Access '12 events and venues worldwide can be found at art21.org/access.
[INSERT QUOTE FROM ORGANIZER ABOUT WHY THIS EVENT IS IMPORTANT]
Art21 Access 100 Artists events are being hosted by museums, schools, libraries, art spaces, community centers, and universities worldwide. Each event features an exclusive screening of select segments from the documentary series—drawing from 100 artists over 24 episodes—as well as an educational component, such as talks by local, regional, and national artists; lectures; panel discussions; interactive art-making projects and question-and-answer sessions.
The following episode(s) will be screened during the [DATE] event:
[PLEASE USE EPISODE DESCRIPTION(S) WHICH ARE RELEVANT TO YOUR EVENT IN THE FOLLOWING FORMAT, USING EPISODE DESCRIPTIONS FOUND AT art21.org/films]
Season [ONE–SIX], Episode [1–4]: [EPISODE TITLE]
[SHORT EPISODE DESCRIPTION]. [FEATURED ARTIST NAMES] are featured.
[ADD BIO OR INFORMATION ABOUT ARTIST(S) OR SPEAKER(S) PARTICIPATING IN EVENT, IF APPROPRIATE].
ABOUT [NAME OF INSTITUTION]
[BOILERPLATE DESCRIPTION OF INSTITUTION]
Over the last decade, Art21 has established itself as the preeminent chronicler of contemporary art and artists through its Peabody Award-winning biennial television series Art in the Twenty-First Century. The organization has used the power of digital media to expose millions of people of all ages to contemporary art and artists and has created a new paradigm for teaching and learning about the creative process.
In addition to its PBS series and year-round series-based education and public programs efforts, Art21 has expanded its film production and educational efforts in recent years. Several new initiatives have been launched in the past year including New York Close Up, a new documentary series on Art and Life in New York City, and the premiere of Art21's first feature film, William Kentridge: Anything Is Possible. Art21 also offers Art21 Educators, an ongoing professional development program for teachers now entering its fourth year.
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