"Art making is a form of alchemy, in a way, because you are trying…to make gold from nothing. When it works very well is when you manage to turn the ordinary into the extraordinary."
From "Art in the Twenty-First Century" Season 1 (2001)
Featured in this video
"Consumption" begins with an original work created by artist Barbara Kruger. Hosted by tennis star and sports commentator John McEnroe, the humorously frenetic video explores the ways in which people consume things in their daily lives, from food to money to sex. Throughout the video, Kruger's trademark phrases in red and white demand the attention and obedience of the viewer. Proclaiming "Love art, Buy art, Sell art," and "Feed me, Love me, Buy me, Sell me", Kruger's text addresses the viewer in much the same way advertisers sway a consumer to buy a product.