"I use a lot of repetition. And it becomes a filmic way of talking because as you put the same image after the other, even though it’s the exact identical image, everyone sees something changing from one image to the next."
From "Art in the Twenty-First Century" Season 3 (2005)
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True to her fiercely independent spirit, Ida Applebroog invented her own last name. In similar fashion, her diverse body of work defies labels, spanning a dizzying array of media including drawings, paintings, books, photographs, sculptures, and installations. The constant that emerges is a trenchant social commentary expressed through images culled from mass media. “It’s hard to say what your work is about” she says, “but for me, it’s about how power works: male over female, parents over children, governments over people, doctors over patients.” Her work skews ordinary images into anxious scenarios infused with irony and black humor. Once “computer illiterate,” Applebroog recently decided to embrace technology and now creates enormous photographic prints.