"Art making is a form of alchemy, in a way, because you are trying…to make gold from nothing. When it works very well is when you manage to turn the ordinary into the extraordinary."
From "Art in the Twenty-First Century" Season 3 (2005)
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True to her fiercely independent spirit, Ida Applebroog invented her own last name. In similar fashion, her diverse body of work defies labels, spanning a dizzying array of media including drawings, paintings, books, photographs, sculptures, and installations. The constant that emerges is a trenchant social commentary expressed through images culled from mass media. “It’s hard to say what your work is about” she says, “but for me, it’s about how power works: male over female, parents over children, governments over people, doctors over patients.” Her work skews ordinary images into anxious scenarios infused with irony and black humor. Once “computer illiterate,” Applebroog recently decided to embrace technology and now creates enormous photographic prints.