"Art making is a form of alchemy, in a way, because you are trying…to make gold from nothing. When it works very well is when you manage to turn the ordinary into the extraordinary."
From "Art in the Twenty-First Century" Season 2 (2003)
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Courtside at a San Antonio Spurs NBA game, Paul Pfeiffer remarks “I’m really attracted to images of amazing spectacle." Both Pfeiffer’s sensibility and his technique are products of contemporary culture as he pulls video of sports events, pageants, and newscasts off television and then digitally manipulates the images to comment on the frenetic pace and dehumanizing qualities of a consumption-oriented, media-driven culture. “There is a kind of humiliation in that process of simply becoming objects of admiration or people simply becoming consumers,” he observes. In his "Long Count" pieces, Pfeiffer explains he worked meticulously, frame by frame, to erase the boxers from the ring until they are mere shadows.