"My approach tends to be from experiments. I need the challenge. If I know how to do something well, there's no need to do it all the time because it becomes a little monotonous. So I like to find a challenge."
From "Art in the Twenty-First Century" Season 2 (2003)
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Courtside at a San Antonio Spurs NBA game, Paul Pfeiffer remarks “I’m really attracted to images of amazing spectacle." Both Pfeiffer’s sensibility and his technique are products of contemporary culture as he pulls video of sports events, pageants, and newscasts off television and then digitally manipulates the images to comment on the frenetic pace and dehumanizing qualities of a consumption-oriented, media-driven culture. “There is a kind of humiliation in that process of simply becoming objects of admiration or people simply becoming consumers,” he observes. In his "Long Count" pieces, Pfeiffer explains he worked meticulously, frame by frame, to erase the boxers from the ring until they are mere shadows.