"Art making is a form of alchemy, in a way, because you are trying…to make gold from nothing. When it works very well is when you manage to turn the ordinary into the extraordinary."
From the series, "Exclusive"
Cindy Sherman reveals how dressing up in character began as a kind of performance and evolved into her earliest photographic series such as "Bus Riders" (1976), "Untitled Film Stills" (1977-1980), and the untitled rear screen projections (1980).
In self-reflexive photographs and films, Cindy Sherman invents myriad guises, metamorphosing from Hollywood starlet to clown to society matron. Often with the simplest of means—a camera, a wig, makeup, an outfit—Sherman fashions ambiguous but memorable characters that suggest complex lives lived out of frame. Sherman's investigations have a compelling relationship to public images, from kitsch (film stills and centerfolds) to art history (Old Masters and Surrealism) to green-screen technology and the latest advances in digital photography.
Producer: Ian Forster, Wesley Miller & Nick Ravich. Interview: Susan Sollins. Camera: Joel Shapiro. Sound: Roger Phenix. Editor: Joaquin Perez. Artwork Courtesy: Cindy Sherman. Video: © 2011, Art21, Inc. All rights reserved.