"My approach tends to be from experiments. I need the challenge. If I know how to do something well, there's no need to do it all the time because it becomes a little monotonous. So I like to find a challenge."
From the series, "Exclusive"
Cindy Sherman reveals how dressing up in character began as a kind of performance and evolved into her earliest photographic series such as "Bus Riders" (1976), "Untitled Film Stills" (1977-1980), and the untitled rear screen projections (1980).
In self-reflexive photographs and films, Cindy Sherman invents myriad guises, metamorphosing from Hollywood starlet to clown to society matron. Often with the simplest of means—a camera, a wig, makeup, an outfit—Sherman fashions ambiguous but memorable characters that suggest complex lives lived out of frame. Sherman's investigations have a compelling relationship to public images, from kitsch (film stills and centerfolds) to art history (Old Masters and Surrealism) to green-screen technology and the latest advances in digital photography.
Producer: Ian Forster, Wesley Miller & Nick Ravich. Interview: Susan Sollins. Camera: Joel Shapiro. Sound: Roger Phenix. Editor: Joaquin Perez. Artwork Courtesy: Cindy Sherman. Video: © 2011, Art21, Inc. All rights reserved.