"Art making is a form of alchemy, in a way, because you are trying…to make gold from nothing. When it works very well is when you manage to turn the ordinary into the extraordinary."
From the series, "Exclusive"
Ida Applebroog discusses her life as an "image scavenger" in her New York studio, while working on her "Photogenetics" series—a blend of photography, sculpture, painting and digital media.
Producer: Wesley Miller & Nick Ravich. Interview: Susan Sollins. Camera & Sound: Mead Hunt and Merce Williams. Editor: Mary Ann Toman . Artwork Courtesy: Ida Applebroog.