"My approach tends to be from experiments. I need the challenge. If I know how to do something well, there's no need to do it all the time because it becomes a little monotonous. So I like to find a challenge."
From the series, "Exclusive"
Artist Jeff Koons discusses themes of money, desire, perfection, and moral responsibility. Filmed in his busy New York studio and surrounded by numerous assistants at work on paintings and sculptures, Koons describes how the practicalities of running a business are often in service to creative ends.
Producer: Wesley Miller & Nick Ravich. Interview: Susan Sollins. Camera: Brian Hwang, Clair Popkin & Joel Shapiro. Sound: Mark Mandler. Editor: Paulo Padilha. Artwork Courtesy: Jeff Koons.