"Art making is a form of alchemy, in a way, because you are trying…to make gold from nothing. When it works very well is when you manage to turn the ordinary into the extraordinary."
From the series, "Exclusive"
Artist Jeff Koons discusses themes of money, desire, perfection, and moral responsibility. Filmed in his busy New York studio and surrounded by numerous assistants at work on paintings and sculptures, Koons describes how the practicalities of running a business are often in service to creative ends.
Producer: Wesley Miller & Nick Ravich. Interview: Susan Sollins. Camera: Brian Hwang, Clair Popkin & Joel Shapiro. Sound: Mark Mandler. Editor: Paulo Padilha. Artwork Courtesy: Jeff Koons.